We are always faced with a threat decision when we come across a foreign element. I want to make another outrageous statement. Despite everything you know about how people react to change, we all respond to a change, to a threat, in exactly the same way. The thought process is the same. How we actually decide what to do, might differ from one individual to another – that’s because we’re different – but the thought process we go through is exactly the same.  I’ll give you an example.

Go on to page 4. You’ll see rejection.

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